Mastering Loyalty in the Aftermarket

Long‑term brand preference combined with stable, independent workshop loyalty towards a wholesaler? Sounds like a fairy tale, but for us it is becoming reality. We are happy to share that Nissens Group has joined a powerful program designed to enhance workshop brand experience and distributor loyalty.

The propoints program is run by industry leaders and is a powerful loyalty engine created to deliver direct, tangible value to the aftermarket.

Simplicity and Automation That Rewards

The program’s core strength is its unique simplicity. Unlike existing market solutions, propoints is fully automated. For workshops, this means no scanning, no coupon collections, no invoice uploads, and no data submission. Just one simple registration, and points are automatically credited based on purchases made through participating wholesalers.

Workshop members automatically earn points across an elite lineup of leading brands, including: BOGE, Elring, HELLA, Holts, LEMFÖRDER, MANN-FILTER, NGK, Niterra, NTK, Prestone, SACHS, TRW,  VARTA, ZF, and now Nissens Group: Nissens, AVA, Highway Automotive.

Benefits for Workshops
 

• Free to join, no fees and no association required
• 25 points for every €100 turnover
• Fully automatic reporting
• 200+ wholesalers across 10 countries actively participating
• Wide and attractive prize selection

Benefits for Wholesalers

• Joint product portfolio of 8 premium brands covering over 80% of workshop part demand (or even more, depending on a country)
• 22,000+ workshops in the program, new register every day!
• Stronger workshop loyalty
• Excellent sell‑out performance
• No inventory, zero logistics required
• No system‑related costs, unlike other loyalty solutions

Haven’t Joined Yet?
 

Participation is completely free of charge. Register and start building your success today.
👉 Visit: https://www.propoints.com/

To celebrate the launch, propoints offers a series of high‑value promotions throughout Q2